Baywood home care
TASKS:
Perform copy audit
Interview staff
Produce new copy for each landing page of entire website
comforting content
As a freelance copywriter, I collaborated with Baywood Homecare (based out of my hometown!) to refresh their website content from top to bottom. My first step was a full copy audit to evaluate existing content and identify gaps in messaging. The biggest priority was speaking to families who are often worried about safety, quality of care, and trust when it comes to in-home support. They want to know their loved ones will be treated with dignity, respect, and professionalism, and the copy needed to reflect that reassurance throughout the entire website. I did this by focusing on language that was warm, reinforcing Baywood’s reputation as a reliable care provider families could fully trust.
Careers in care
Baywood wanted their Careers page to feel less like a job listing and more like an invitation to join a meaningful career. I rewrote the content to speak directly to caregivers, showing the value of the work, the supportive culture caregivers can expect, and the rewarding experience of being part of their team.
