Target
TASKS:
Product title + product copy
Copyediting + creative brief creation
Creative direction + rich media development
all in motion
Target's new season of winter gear was coming in hot, even in the cold. Because of the collection’s high quantity of pieces, the complexity of structure needed to be visible, customer-centric, and simplified. I wrote product copy to show the unique functionality of each piece to help consumers better inform their purchase, along with creative briefs for internal teams to create the final product.
Men's Snow Bib Pants / All in Motion
Snow bib pants made of midweight recycled polyester fabric with wind and water resistant qualities for comfort and warmth. Full length with extendable legs and reinforced knees. Adjustable straps, back elastic and gathered cuffs help you find the perfect fit.
Men's Snow Pants / All in Motion
Snow pants made of water-resistant recycled polyester fabric with a wind-resistant construction to offer comfort and warmth on cold and snowy days. Designed in full length with extendable legs and reinforced knees and hem. Gathered cuffs and a fly snap and zipper help you find the perfect fit.
Men's Snow Sport Jumpsuit / All in Motion
Snow sport jumpsuit made of 100% recycled polyester fabric with lining and soft fill offers comfort and warmth. The wind-resistant fabric and water-resistant construction provide an extra layer of protection against wind, snow and moisture. Full-length design with an attached hood, long sleeves, gathered cuffs, elastic at leg openings and extendable legs with side zippers. Multiple pockets and a front zipper placket complete the design with functional flair.
Men's Snow Sport Bib with Insulation / All in Motion
Snow sport bib made of 100% recycled polyester fabric with lining and warm insulation offers comfort and warmth. The windproof and waterproof construction provides an extra layer of protection against wind, snow and moisture. Full-length design with extendable legs, adjustable leg openings and reinforced hem. Zippered chest and back pockets, adjustable shoulder straps and a side zipper complete the design.
Women's Snow Pant / All in Motion
Solid-color snow pants with water- and wind-resistant construction keeps you warm and cozy during wintertime activities. Made from 100% recycled polyester fabric and features elastic cuffs, reinforced knees and extendable legs. Elastic waistband with fly button and zipper closure and zippered pockets add functional detail.
Women's Slim Snowsport Pants / All in Motion
Slim snowsport pants in a solid shade. Made with midweight stretchy fabric with 100% recycled polyester lining and soft fill offer comfort and warmth. The water-repellent construction provides an extra layer of protection against snow and moisture. Full-length design with elastic at leg openings. Zippered pockets on the sides and a comfy waistband with a fly zipper and back elastic complete the design with functional flair.
Kids' Waterproof Snow Pants / All in Motion
Solid-color snow pants made from 100% recycled polyester with windproof and waterproof construction to keep your child warm during winter activities. Tailored in a regular fit with gathered cuffs, the snowpants sport ankle zippers with side snaps, extendable legs, reinforced knees, and an adjustable waistband with fly snaps and zipper. Side pockets complete the design with functional flair.
Kids' Solid Snow Pants / All in Motion
Solid-color snow pants made from 100% recycled polyester to keep your child warm and cozy, while their water-resistant construction provides dry comfort. Tailored in a casual fit with gathered cuffs, extendable legs, reinforced knees, and an adjustable waistband with fly snaps and zipper, hook-and-loop straps on the sides and back elastic. Side zippered pockets complete the design with functional flair.
multi-use in action
This relatively new concept of the multi-jacket is still becoming, and for good reason. I worked with international remote teams, providing creative direction and copy with the intent to enhance the digital user experience through the use of badges, diagrams, and educational guides.
