Proflowers
TASKS:
Product naming + descriptions
Web, email, OOH, caption, SMS + graphic copy
Copyediting for online publication partnerships + light creative direction
mom’s #1 fan
Proflowers wanted to play ball Mother’s Day ‘23, so they teamed up with the LA Dodgers to introduce an unforgettable experience in the form of a sweepstake.
To get fans riled up, we released a series of online social posts and OOH ads out into the wild. Three lucky winners got the chance to flex their skills on the field and, of course, their MVP status as mom.
florals for all
Not shying away from every holiday known to man, Proflowers makes it clear that they’re not just some random flower gift delivery brand—they’re a memorable experience brand. Proflowers wanted its consumers to know that where there’s an occasion—there’s a gift made to wow. Through consumer-targeted emails, web, and product copy, I expressed that no matter the affair, anyone can create memories that stand the test of time with handcrafted products.
At First Sight Bouquet and Candle Set
Create an aromatic night–in with the fresh, florist–crafted bouquet of roses, Peruvian lilies, and carnations paired with three of our signature Smoldering Rose scent candles guaranteed to set your senses ablaze.
Sending a Garden of Love
These stunning blooming plants are arranged in a gorgeous romantic design that's perfect for a special occasion or just because. This garden is filled with the most lovely plants, Purple Calla Lily, Pink Orchid, and a Pink Kalanchoe all brought together in a beautiful way, making this unique blooming garden the perfect gift to show them just how special they are to you. This Garden comes with individually potted plants secured together in a round wooden trough planter.
Cocktail Infusion Kit
Modern Sprout's Cocktail Infusion Kit makes creating one-of-a-kind craft cocktails easier than ever. With a complete rosemary grow kit and all the barware essentials in one kit, the mixologist and connoisseur in your life will be ready to make fresh herb infused concoctions in no time.
Lush Succulent Garden
A must–have for any houseplant collection, this assortment of succulents is the perfect easy-care gift. While these plants may be naturally found in more arid environments, they'll thrive just about anywhere with the right light and care.
Sculpd Candle Making Kit for Two
Handcraft your own candle designs using the Sculpd candle making kit. Create lovingly handcrafted candle gifts for family and friends or gift the kit to your special someone to start them on their candle making journey.
Midnight Purple Calla
Introducing our exquisite Midnight Purple Calla, a stunning addition to your space. This captivating plant showcases the beauty of nature with its elegant purple blooms and lush green foliage, creating a mesmerizing display that will enhance any setting.