LSI CONSULTING + invenio
TASKS:
Write blogs, two-pagers, one-pagers, newsletters, web copy, graphic and social copy, scripts/VO, press releases, landing page copy, magazine article summaries, YT thumbnail graphic and description copy, white papers, case studies + OOH content
Perform copy audits, copyedit and write documents for leadership + create graphics for social
THE blogospherE
Explore blogs I’ve written by clicking below.
FINANCE WITH
A VIEW
I helped lead the rollout of the company's latest offering: a financial planning tool created for the public sector and validated by the experts. Eventually, the solution landed a place (rightfully so) in the SAP store, which, if you’re in tech—you know that’s the crème de la crème of digital solution platforms. I wrote script copy and copy for marketing collateral (for tech conference use) that spoke to the solution’s capabilities and the benefits behind choosing the company as an implementation partner.
ONE, TWO-PAgers
Sometimes big ideas call for easy-to-digest formats. I like to imagine my mother reading my content (she’s a charming southern woman who prefers a clear message over saturated tech jargon). To showcase the company's latest solutions and expertise without sacrificing depth, I created copy that was straightforward and clear for decision-makers to understand and act on.
GROW WITH THE CO.
I was incredibly inspired by the company’s GROW program—an initiative designed to help aspiring SAP experts find their way in the industry and prove that tech is a space for everyone. For this project, it was important to adhere to brand guidelines and emphasize inclusivity. My responsibilities included writing inspirational copy, designing graphics for social, and copyediting content for the one-pager that provided a snapshot of the program.
CAse studies + whitepapers
