Reese’s Puffs + KAWS collab
TASKS:
Caption, influencer packaging + graphic copy
Content calendar, influencer management + light creative direction
Co-strategize TikTok content + perform UGC research
Reese’s Puffs and Brian Donelly of KAWS joined forces to showcase a unique world of wonder and creativity. This duo likely had every grocery store carrying the boxes bracing for impact. The collab featured two versions of the KAWSPuff box, a KAWSPuffs app and even the classic KAWS companion found only in the limited blue boxes.
Art meets breakfast
limited edition blue kaws boxes
You guessed it. RP doubled down with Brian Donelly’s custom limited blue, embossed KAWSPuffs boxes. To help spread the word, the brand sent out custom packages to influencers who would rave even more about the official release. I wrote copy for the package inserts and mocked the overall imagery for the creative team to produce the final product.
kaws takeover
With so many surprise features to the collab, online social went into a frenzy over the potential win of a limited edition blue KAWSPuffs box. This ultra-exclusive and highly anticipated collaboration excited fans from both sides and easily became an online sensation for weeks.
