Kradle
TASKS:
Content calendar + light creative direction
Influencer management + UGC research
Caption + graphic copy for paid digital campaigns // organic content
To introduce the partnership between Uncle Bills (a renowned pet supply store) and Kradle—the brand needed something bright, clever, and relatable. In my strategy, I highlighted human truths combined with satire often embraced by animal fanatics and dog lovers alike.
kradle + UnCLE Bills
calm just got calmer
CBD, also known as “cannabidiol,” is a chemical compound garnering tons of attention in the wellness space. As public acceptance and legalization continues to grow, scientific research in animals is no longer at a standstill. I transformed robust concepts into digestible content along with creating graphics to further illustrate the benefits to pet owners.
