Kradle
TASKS:
Content calendar + light creative direction
Influencer management + UGC research
Caption + graphic copy for paid digital campaigns // organic content
To introduce the partnership between Uncle Bills (a renowned pet supply store) and Kradle, the brand needed something bright, clever, and relatable. In my strategy, I highlighted human truths combined with satire often embraced by animal fanatics and dog lovers alike.
kradle COLLAB
THE POST THAT REACHED THE WHITE HOUSE
Sometimes the most unexpected moments turn into the best stories. I wrote the copy for a post where the brand sent a Kradle gift box filled with CBD goodies straight to the President and First Lady for their dogs, Champ and Major. Not only did the package make it to the White House, but it also made headlines on IG when the First Dogs of the USA’s official account reposted it, giving the brand a presidential spotlight. It is not every day your work gets a nod from 1600 Pennsylvania Avenue, so you can bet I will be telling this story for a long time.
calm just got calmer
CBD, also known as “cannabidiol,” is a chemical compound garnering tons of attention in the wellness space. As public acceptance and legalization continues to grow, scientific research in animals is no longer at a standstill. I transformed complex concepts into digestible content along with creating graphics to further illustrate the benefits to pet owners.